You might not notice it, but your face changes quite frequently, whether due to changes in hairstyles or weight loss. This means nothing to normal people. But for entrepreneurs, this means the need to update your business headshots regularly.
Some say you can retake professional photos after 2 years—that’s a practical approach. But if you wish to create a more intimate connection with your customers, I suggest updating them whenever possible. Take it as a way of updating your customers. The more they know what you currently look like, the more they’ll feel drawn to you, trusting your authenticity.
The world is becoming more digital as the years go by. Impressions are made online, and businesses fight for every second to appeal to possible clients.
With so little time, there’s no better way to caption their attention and trust than transparency, and professional or corporate headshot do just that.
Update Your Business Headshots When…
Although I handle small business branding photography in Kansas City, I always go above and beyond to help my clients strengthen their reputations.
If you’re a client at Amber Dawkins Photography, I will always advise you to update your business headshots when you like. It’s an affordable investment every company should make to gather impressive and consequential returns.
With just a few clicks, you’re already building trust, reinforcing your credibility and professionalism, and giving online users a glimpse of your personality. It’s a surefire way to create a genuine connection with whoever clicks your website, an additional step toward converting clicks to sales (returning sales).
But I already have a headshot, shouldn’t that be enough?
If you want your users to question whether you’re real, yes, that should be enough. Professionals always look presentable, crisp, and authentic.
If you’re like these, these are the perfect signs to update your business headshots.
A Change in Your Looks
Whether it’s a haircut, a new hair color, or weight loss/gain, a change in your look should be enough to update your business headshots. If you look slightly different in your current headshot but still decline a photo shoot, you’re doing yourself a disservice.
If it’s not how you look now, update it. You want an accurate depiction of yourself, no matter how trivial the changes are. Professional headshots work as simple as that.
A Change in Level
There is constant movement within companies. If your team has undergone a few position changes, this should also be time to update your business headshots. They might not look any different, but they’re on a different level. Hence, a new photo reflecting these changes should be warranted.
One Headshot Isn’t Always Enough
Online customers dedicate themselves to a company they can genuinely connect with. Like a friend buying from another friend, regularly updated business headshots reflect authenticity, which every customer wants in a company.
Reusing old headshots might save money, but they make you look out of touch and a little secretive. So, if you have the time or any reason, make sure to update your business headshots.
If you’d like to refresh your headshot and appeal more to your customers, book a photoshoot with me! For reservations, contact me at 913-530-2865. Feel free to reach out with any booking inquiries.
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