Photo by Henry & Co.
For businesses and organizations, recognition is a foundational aspect of success, and finding the perfect logo to represent their services and interests to the world is imperative.
In an increasingly globalized international community, where two or three or more foreign companies might be offering similar products and services, it takes a bit of time and effort to stand out or break into a new market. This issue is especially the case with the online and digital space, where interactions are fast-paced, visually oriented, and dependent on engagement.
But there are ways to make customers remember you better.
One of the most accessible and impactful methods of attaining solid and widespread recognition is acquiring a logo.
What Does a Logo Standing Out Mean?
In the pursuit of creating a great logo, you should remember what purpose it serves. A logo is, in the simplest terms, a symbol; it is a tool to propagandize your brand; in other words, it is the face representing the company as it engages online.
After your company’s name, a logo is the first thing the audience thinks about; it is a potent currency in a space where standing out is the best method for carving out influence.
- A good logo elicits interactions between the company and the audience and the types of customers it is trying to court.
- A good logo should convey positive expectations about your products, services, and internal company culture.
- A good logo teaches customers your values, goals, and brand personality.
Qualities to Consider so a Logo is Standing Out
There are plenty of specific aspects a company needs to consider before publicizing its logo, but broadly a good logo should have some of these qualities:
If you look at some of the most profitable logos, e.g., Coca-Cola, Target, and Twitter, you will notice that they are pretty simple–infuriatingly so! Simplicity makes standing out effortless by taking advantage of the human brain’s preference for coherence and directness. Besides being easy to remember, simple logos also make it easier to associate with preset values. When considering its use in a digital environment, a simple logo helps with limited profile picture parameters while also telegraphing to audiences the style and personality of the company brand.
An essential quality of logos standing out is that they should be appropriate to the market and the target audience. You would not like it if a company selling toys for young children would market itself as peddling medicine to the elderly. How a logo presents itself is key to meeting the audience’s expectations of the company outside of the product or service itself. An appropriate logo is also a way of establishing derivative symbols to anchor your company visually. Study up on Lego, Apple, and the Playboy Bunny.
A good logo is something that sticks with you after first glance. It generates interest for the viewer, makes them want to check your brand out, and can quickly recall if given a lineup of similar logos. A memorable logo quickly attaches itself to the brand, becoming indistinguishable from the products they are trying to advertise. A memorable logo is unique and should be synonymous with the company, communicating personality and tone clearly and cohesively. Look up the Starbucks mermaid, the Shell of Shell Petroleum.
A logo stands the test of time by being distinctive and timeless, always relevant to the industry, and never losing appeal. Weaker logos sometimes incorporate current trends and mimic the popular style, but popularity ebbs and wanes–what is in vogue today will often be forgotten tomorrow. Yet, the most distinctive and memorable logos always stand out no matter their era because they have established a timeless charm beyond trends and fads. Remember the golden arches of McDonald’s, the round head of Mr. Pringles.
Want to Be Standing Out with the Best Logo?
Orange Digital Technologies has got you covered if you’re looking for a reliable team to start creating that perfect digital logo design.