The ever-changing trends online affect the need to update content marketing strategies for brands and business owners.
There are numerous content marketing strategies to promote a brand and boost revenue. Effective content marketing can reach multiple viewers that can turn into potential buyers or clients. Short-form video content has attracted more viewers since early 2022 and 2023. Social media platforms such as Tiktok, Facebook, Instagram, and other platforms are optimizing short-form videos for a more user-friendly experience.
What Is Content Marketing?
Content marketing is an approach for businesses to attract and engage people by creating valuable, relevant, and helpful content. Instead of directly advertising products or services, content marketing provides information and entertainment to the target audience. The content can be in different forms, such as blog posts, videos, infographics, or social media posts. Businesses aim to build trust and credibility with their audience by offering a helpful range. Content marketing is about providing value first and building customer relationships over time.
Top Content marketing strategies for 2023
Video Content Marketing
Video content is the most thriving format for content marketing, followed by blog posts and success stories. Many companies are incorporating videos into their strategies because people prefer watching videos over reading. Including videos on landing pages can significantly boost conversion rates, as customers find them helpful in buying decisions. Create relevant educational videos that address your audience’s interests, like FAQs, testimonials, interviews, or influencer ads. Since attention spans are shorter now, focus on short-form videos like those on TikTok and Instagram to convey your messages quickly and engagingly. Tailoring your content this way will appeal to today’s viewers.
The Need for Quality Over Quantity
Previously, publishing frequently was crucial for social media and search engine visibility. Brands felt pressured to create lots of content, even if they needed more time and resources, leading to lower-quality content. Now, in 2023, the focus is shifting to producing higher-quality content. Brands will aim to improve content effectiveness by targeting the production process instead of churning out subpar content at an unsustainable pace. Quality will take precedence over quantity.
Both content quality and a consistent publishing schedule are essential. It may be challenging to maintain both, but it’s necessary for success. You don’t have to post daily; instead, focus on regular, high-quality content for good results. After the pandemic, consumers seek consistency and trust from brands, so they commit to a predictable content creation routine—plan to post at least a few times each month to stay in customers’ minds. If your content team can handle more frequent posts, that’s great, but keep them and your audience manageable. Striking the right balance is the key in 2023.
Using AI for Content Creation
AI-generated content is now widely available, but be cautious of the hype. While various technologies like VR, AR, and NFTs have been touted as future disruptors, they have yet to take over entirely. AI, on the other hand, is here to stay and can be helpful in many ways. You can use AI services like ChatGPT for research, generating ideas, or creating frameworks, but relying on something other than them is only advisable for writing content. Google’s updated guidelines emphasize the importance of authoritative content and user experience, indicating that AI-generated information may only sometimes be reliable. Use AI as a tool, but remember to create content for humans, not just search engines.
Social media platforms have been focusing on social commerce, allowing businesses to create marketable content and storefronts. Users can purchase products without abandoning the app. In 2023, commercial content will become even more popular, driving social commerce. Brands will add product tags to their posts, letting customers learn more or buy directly on the platform. Using tags speeds up the buying process and enhances the brand experience. Brands without in-app checkout options benefit, as marketable content, increases website traffic and conversions.
Orange Digital Technologies is one of the website content marketing services in USA. Our content marketing service tailors authentic and valuable content for businesses, aiming to build trust and relationships with their audience. We offer blog posts, social media updates, videos, infographics, and more to position your brand as a thought leader, driving traffic, leads, and revenue.